Customer relationship management: emerging concepts, tools, and applications edited by Jagdish N Sheth, Atul Parvatiyar and G Shainesh

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TextPublication details: Chennai McGraw Hill 2022Description: xv,544pISBN:

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Holdings
Item type	Home library	Call number	Status	Notes	Date due	Barcode	Item holds
Books	Unitedworld School of Business, Kolkata	658.812/SHE (Browse shelf(Opens below))	Available	Reference copy		K02180

Total holds: 0

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Previous	658.812 Strategic Customer Management	658.812/COO Customer care excellence: how to create an effective customer focus	658.812/PEE Customer relationship management	658.812/SHE Customer relationship management: emerging concepts, tools, and applications	658.827/AAK Managing brand equity: capitalizing on the value of a brand name	658.827/AAK Building strong brands	658.827/AAK Building strong brands	Next

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