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	41.	Brand Positioning: Strategies for Competitive Advantage by SENGUPTA, Subroto [Author] Edition: 2 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; Tata Mcgraw - Hills ; 2010 Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.8. Not available: Unitedworld School of Business, Kolkata: Lost (1). Place hold Request article Log in to add tags
	42.	No cover image available No cover image available No cover image available Decision Making Under Uncertainty by Bell David E Edition: 1 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; Cengage Learning ; 2010 Availability: Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1). Request article Log in to add tags
	43.	Advertising and promotion: an integrated marketing communications perspective by George E Belch, Michael A Belch and Keyoor Purani by Belch,George E [Author] Belch, Michael A [Author] Purani, Keyoor [Author] Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw Hill 2010 Availability: Items available for loan: Unitedworld School of Business, Kolkata (2)Location, call number: 659.1/BEL, ... Not available: Unitedworld School of Business, Kolkata: Lost (1). Place hold Request article Log in to add tags
	44.	Brands Under Fire by Arthur Ivan Edition: 1 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; Penguin Books India ; 2010 Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.8. Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: Reference 658.8. Place hold Request article Log in to add tags
	45.	Marketing research: text and cases by Rajendra Nargundkar by Nargundkar, Rajendra [Author] Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw Hill 2009 Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.83/NAR. Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (2)Location, call number: 658.83/NAR, ... Place hold Request article Log in to add tags
	46.	Services marketing: by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D Gremler and Ajay Pandit integrating customer focus across the firm by Zeithaml, Valarie A [Author] Bitner, Mary Jo [Author] Gremler, Dwayne D [Author] Pandit, Ajay [Author] Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw Hill 2011 Availability: Items available for loan: Unitedworld School of Business, Kolkata (3)Location, call number: 658.8/ZEI, ... Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.8/ZEI. Place hold Request article Log in to add tags
	47.	Marketing channels by Anne T Coughlan...[et al.] by Coughlan, Anne T [Author] Anderson, Erin [Author] Stern, Louis W [Author] El-Ansary, Adel I [Author] Natarajan, R C [Author] Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson 2011 Availability: Items available for loan: Unitedworld School of Business, Kolkata (2)Location, call number: 658.87/COU, ... Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.87/COU. Place hold Request article Log in to add tags
	48.	Research methodology: concepts and cases by Deepak Chawla and Neena Sondhi by Chawla, Deepak [Author] Sondhi, Neena [Author] Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Vikas 2016 Availability: Items available for loan: Unitedworld School of Business, Kolkata (3)Location, call number: 300.7/CHA, ... Not available: Unitedworld School of Business, Kolkata: Checked out (2). Place hold Request article Log in to add tags
	49.	Strategic Brand Management : Building, Measuring, and Managing Brand Equity by Keller, Kevin Lane [Author] Parameswaran, M.G [Author] Jacob, Isaac [Author] Edition: 3 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Delhi Pearson 2011 Availability: Not available: Unitedworld School of Business, Kolkata: Checked out (2). Place hold Request article Log in to add tags
	50.	Retailing : An Introduction by COX, Roger. BRITTAIN, Paul [Author] Edition: 5 Low Price Edition Material type: Text; Format: print ; Literary form: Not fiction Publication details: Delhi Pearson 2004 Availability: Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1). Request article Log in to add tags
	51.	Building Brand Value: Five Steps to building powerful Brands by PARAMESWARAN, M G [Author] Edition: 1 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi TATA McGraw-hill Publishing House 2006 Availability: Items available for loan: Unitedworld School of Business, Kolkata (1). Not available: Unitedworld School of Business, Kolkata: Lost (1). Place hold Request article Log in to add tags
	52.	Fundamentals of Digital Marketing by Puneet Singh Bhatia by Bhatia, Puneet Singh [Author] Material type: Text; Format: print ; Literary form: Not fiction Language: Eng Publication details: Chennai Pearson Education Services Pvt. Ltd. 2017 Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (5)Location, call number: General Stacks 658.8 BHA, ... Place hold Request article Log in to add tags
	53.	Marketing Management : Text and Cases in Indian Context by K. Karunakaran by Karunakaran, K [Author] Material type: Text; Format: print ; Literary form: Not fiction Language: Eng Publication details: Mumbai Himalaya Publishing House 2017 Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (10)Location, call number: General Stacks 658.8 KAR, ... Place hold Request article Log in to add tags
	54.	Integrated Marketing Communication by Niraj Kumar by Niraj Kumar [Author] Material type: Text; Format: print ; Literary form: Not fiction Language: Eng Publication details: New Delhi Himalaya Publishing House 2009 Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (1)Location, call number: General Stacks 658.802 KUM. Place hold Request article Log in to add tags
	55.	Internet Marketing : Strategy, Implementation and Practice by Dave Chaffey by Chaffey, Dave [Author] Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Eng Publication details: Tamil Nadu Pearson Education Services Pvt. Ltd. 2006 Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (7)Location, call number: General Stacks 658.84 CHA, ... Not available: Unitedworld Institute of Management, Gandhinagar: In transit (1). Place hold Request article Log in to add tags
	56.	No cover image available No cover image available No cover image available The one to one fieldbook : The Complete Toolkit for Implementing a 1 to 1 Marketing Program by Don Peppers by Peppers, Don [Author] Material type: Text; Format: print ; Literary form: Not fiction Language: Eng Publication details: New York A Currency Book 1998 Availability: Not available: Unitedworld Institute of Management, Gandhinagar: In transit (1). Place hold Request article Log in to add tags
	57.	No cover image available No cover image available No cover image available Case Studies in Marketing Effectiveness : Selected Entries From SPJIMR Marketing Impact Awards 2004 by A. B. Kulkarni by Kulkarni, A. B [Author] Material type: Text; Format: print ; Literary form: Not fiction Language: Eng Publication details: Mumbai S. P. Jain Institute of Management & Research 2005 Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (1)Location, call number: General Stacks 658.8 KUL. Place hold Request article Log in to add tags
	58.	No cover image available No cover image available No cover image available Case Studies in Marketing The Indian Context by Srinivasan, R [Author] Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Delhi : PHI Learning Pvt. Ltd. 2018 Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (1)Location, call number: General Stacks 658.8 SRI. Place hold Request article Log in to add tags
	59.	Marketing Management by Kumar, Arun [Author] Meenakshi, N [Author] Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Vikas Publishing House Pvt. Ltd. 2016 Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (1)Location, call number: General Stacks 658.8 KUM. Place hold Request article Log in to add tags
	60.	Essentials of Managing Marketing by Capon, Noel [Author] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Wiley India Pvt. Ltd. 2017 Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (1)Location, call number: General Stacks 658.8 CAP. Place hold Request article Log in to add tags

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Your search returned 100 results.