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1.
Marketing metaphoria: what deep metaphors reveal about the minds of consumers by Gerald Zaltman and Lindsay H. Zaltman by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business Press 2008
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.8/ZAL. Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.8/ZAL.

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2.
Why we buy : the science of shopping by Paco Underhil by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Simon & Schuster 2000
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.8/UND.

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3.
Call of the mall: how we shop by Paco Underhill by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Great Britain Profile Books 2004
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 306.3/UND.

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4.
We Are Like That Only: Understanding the logic of consumer India by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Penguin Books India ; 2009
Availability: Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.80954. Not available: Unitedworld School of Business, Kolkata: Lost (1).

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5.
Consumer behaviour: insights from Indian market by Ramanuj Majumdar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi PHI Learning 2015
Availability: Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.8/MAJ. Not available: Unitedworld School of Business, Kolkata: Checked out (1).

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6.
Consumer behavior : buying, having, and being by Michael R. Solomon by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai Pearson 2016
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.8342/SOL. Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.8342/SOL.

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7.
Consumer behavior by Leon G. Schiffman...et al. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai Pearson 2011
Availability: Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.8342/SCH.

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8.
Consumer behavior by Leon G. Schiffman, Joe Wisenblit and S Ramesh Kumar by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson 2019
Availability: Not available: Unitedworld School of Business, Kolkata: Checked out (1).

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9.
Advertising, brands and consumer behaviour: the Indian context by S. Ramesh Kumar and Anup Krishnamurthy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage 2020
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 659.1/KUM. Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 659.1/KUM.

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