Marketing metaphoria: what deep metaphors reveal about the minds of consumers by Gerald Zaltman and Lindsay H. Zaltman
Material type: TextPublication details: Boston 2008 Harvard Business PressDescription: xxi,230pISBN:- 9781422121153
- 23 658.8 ZAL
Item type | Home library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Books | Unitedworld School of Business, Kolkata | 658.8/ZAL (Browse shelf(Opens below)) | Not For Loan | K00522 | |||
Books | Unitedworld School of Business, Kolkata | 658.8/ZAL (Browse shelf(Opens below)) | Available | K00523 |
Total holds: 0
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