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1.
Building strong brands by David A Aaker by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Pocket Books 1996
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.827/AAK. Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.827/AAK.

2.
Managing brand equity: capitalizing on the value of a brand name by David A. Aaker by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York The Free Press 1991
Availability: Items available for loan: Unitedworld School of Business, Kolkata (2)Location, call number: 658.827/AAK, ... Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.827/AAK.

3.
Building strong brands by David A Aaker by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Pocket Books 1996
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.827 AAK.

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