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Managing brand equity: capitalizing on the value of a brand name by David A. Aaker

By: Material type: TextTextPublication details: New York 1991 The Free PressDescription: xiii,299pISBN:
  • 0029001013
Subject(s): DDC classification:
  • 23 658.827 AAK
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Holdings
Item type Home library Call number Status Date due Barcode Item holds
Books Books Unitedworld School of Business, Kolkata 658.827/AAK (Browse shelf(Opens below)) Available K01237
Books Books Unitedworld School of Business, Kolkata 658.827/AAK (Browse shelf(Opens below)) Available K01238
Reference Reference Unitedworld School of Business, Kolkata 658.827/AAK (Browse shelf(Opens below)) Not For Loan K00504
Total holds: 0

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