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1.
Services Marketing : Integrating Customer Focus Across The Firm by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Tata Mcgraw-Hill Publishing Company Ltd. ; 2010
Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (7)Location, call number: 658.802ZEI, ...

2.
Services Marketing : Integrating Customer Focus Across the Firm by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : ; Tata Mcgraw Hill Education Private Limited ; 2010
Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (8)Location, call number: 658.802ZEI, ...

3.
Services marketing: integrating customer focus across the firm by Valarie A Zeithaml, Mary Jo Bitner, Dwayne D Gremler and Ajay Pandit by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw - Hill 2010
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.8/ZEI. Not available: Unitedworld School of Business, Kolkata: Lost (3).

4.
Services marketing: by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D Gremler and Ajay Pandit integrating customer focus across the firm by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill 2011
Availability: Items available for loan: Unitedworld School of Business, Kolkata (3)Location, call number: 658.8/ZEI, ... Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.8/ZEI.

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