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1.
Services marketing: by Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee people, technology, strategy by
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson 2010
Availability: Items available for loan: Unitedworld School of Business, Kolkata (5)Location, call number: 658.8/LOV, ... Not available: Unitedworld School of Business, Kolkata: Lost (1).

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2.
CRM at the speed of light: social CRM strategies, tools, and techniques for engaging your customers by Paul Greenberg by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill 2010
Availability: Items available for loan: Unitedworld School of Business, Kolkata (2)Location, call number: 658.8/GRE, ...

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3.
Services marketing: integrating customer focus across the firm by Valarie A Zeithaml, Mary Jo Bitner, Dwayne D Gremler and Ajay Pandit by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw - Hill 2010
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.8/ZEI. Not available: Unitedworld School of Business, Kolkata: Lost (3).

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4.
Services marketing: by Harsh Verma text and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson 2008
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.8/VER.

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5.
Services marketing: by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D Gremler and Ajay Pandit integrating customer focus across the firm by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill 2011
Availability: Items available for loan: Unitedworld School of Business, Kolkata (3)Location, call number: 658.8/ZEI, ... Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.8/ZEI.

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6.
CRM at the speed of light: essential customer strategies for the 21st century by Paul Greenberg by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill 2005
Availability: Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.8/GRE.

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7.
Services marketing: by Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee people, technology, strategy by
Edition: 7th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson 2010
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.8/LOV.

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8.
Customer care excellence: how to create an effective customer focus by Sarah Cook by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2011
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.812/COO.

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