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1.
Managing brand equity: capitalizing on the value of a brand name by David A. Aaker by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York The Free Press 1991
Availability: Items available for loan: IQ City United World School of Business, Kolkata (2)Location, call number: 658.827/AAK, ... Items available for reference: IQ City United World School of Business, Kolkata: Not For Loan (1)Location, call number: 658.827/AAK.

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2.
Law in Modern Society by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New york The Free Press
Availability: Items available for loan: Unitedworld School of Law (1)Location, call number: 340.115 UNG.

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3.
Managing Brand Equity by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York The Free Press 1991
Availability: Items available for loan: Unitedworld Institute of Design (1)Location, call number: General Stacks 658.827 AAK.

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4.
Now, discover your strengths by Marcus Buckingham and Donald O Clifton by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York The free press 2001
Availability: Items available for loan: IQ City United World School of Business, Kolkata (1)Location, call number: 650.14/BUC.

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