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Marketing Metaphoria by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: "Boston ; Harvard Business Press ; Massachusetts"
Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (3)Location, call number: 658.8342ZAL, ...

2.
Marketing Metaphoria : What Deep Metaphors Reveal About The Minds Of Consumers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; Harvard Business Press ; 2008
Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (1)Location, call number: 658.8342ZAL.

3.
Marketing metaphoria: what deep metaphors reveal about the minds of consumers by Gerald Zaltman and Lindsay H. Zaltman by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business Press 2008
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.8/ZAL. Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.8/ZAL.

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