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Managing brand equity: capitalizing on the value of a brand name

Aaker, David A.

Managing brand equity: capitalizing on the value of a brand name by David A. Aaker - New York The Free Press 1991 - xiii,299p.

ISBN: 0029001013

Subjects--Topical Terms:
Brand name products--Valuation--Management
Intangible property--Valuation--Management
Brand name products
Intangible property

Dewey Class. No.: 658.827 / AAK

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