Managing brand equity: (Record no. 8288)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00639nam a2200205Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UWSBK |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220316133707.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180528s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0029001013 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| DDC Edition No. | 23 |
| Class No. | 658.827 |
| Item number | AAK |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | Aaker, David A. |
| Role | Author |
| 245 #0 - TITLE STATEMENT | |
| Title | Managing brand equity: |
| Sub-title | capitalizing on the value of a brand name |
| Statement of responsibility | by David A. Aaker |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New York |
| Date of publication | 1991 |
| Name of publisher | The Free Press |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | xiii,299p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | Brand name products--Valuation--Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | Intangible property--Valuation--Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | Brand name products |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | Intangible property |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Date acquired | Purchase price (after disc. etc) | Full call number | Accession No | Date last seen | Price effective from | Koha item type | Total Checkouts | Total Renewals | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 24/08/2012 | 0.00 | 658.827/AAK | K00504 | 01/06/2018 | 01/06/2018 | Reference | ||||||
| Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 31/08/2018 | 658.827/AAK | K01237 | 31/08/2018 | 31/08/2018 | Books | ||||||||
| Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 31/08/2018 | 658.827/AAK | K01238 | 25/03/2022 | 31/08/2018 | Books | 2 | 1 | 17/03/2022 |