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Marketing metaphoria: what deep metaphors reveal about the minds of consumers

Zaltman, Gerald

Marketing metaphoria: what deep metaphors reveal about the minds of consumers by Gerald Zaltman and Lindsay H. Zaltman - Boston Harvard Business Press 2008 - xxi,230p.

ISBN: 9781422121153

Subjects--Topical Terms:
Consumer behavior
Metaphor

Dewey Class. No.: 658.8 / ZAL

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