Marketing metaphoria: (Record no. 8296)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00594nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UWSBK |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220301115018.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180528s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781422121153 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| DDC Edition No. | 23 |
| Class No. | 658.8 |
| Item number | ZAL |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | Zaltman, Gerald |
| Role | Author |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing metaphoria: |
| Sub-title | what deep metaphors reveal about the minds of consumers |
| Statement of responsibility | by Gerald Zaltman and Lindsay H. Zaltman |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | Boston |
| Date of publication | 2008 |
| Name of publisher | Harvard Business Press |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | xxi,230p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | Consumer behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | Metaphor |
| 700 ## - ADDITIONAL AUTHOR (INDIVIDUAL) | |
| Author name | Zaltman, Lindsay H. |
| Role | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Date acquired | Purchase price (after disc. etc) | Full call number | Accession No | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 24/08/2012 | 0.00 | 658.8/ZAL | K00522 | 01/06/2018 | 01/06/2018 | Books | |||
| Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 24/08/2012 | 0.00 | 658.8/ZAL | K00523 | 01/06/2018 | 01/06/2018 | Books |