Building strong brands by David A Aaker
Material type:
TextPublication details: London Pocket Books 1996Description: ix,380pISBN: - 9780743232135
- 23 658.827 AAK
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds | |
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Unitedworld School of Business, Kolkata | 658.827 AAK (Browse shelf(Opens below)) | Available | K00503 |
Total holds: 0
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| 658.827/AAK Building strong brands | 658.827/AAK Managing brand equity: capitalizing on the value of a brand name | 658.827/AAK Managing brand equity: capitalizing on the value of a brand name | 658.827 AAK Building strong brands | 658.827/AAK Brand leadership | 658.83 Marketing Research | 658.83/AAK Marketing research |
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