Brand leadership by David A. Aaker and Erich Joachimsthaler
Material type: TextPublication details: London Pocket Books 2009Description: xii,351pISBN:- 9781847398352
- 23 658.827 AAK
Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Unitedworld School of Business, Kolkata | 658.827/AAK (Browse shelf(Opens below)) | Available | Reference copy | K02253 |
Total holds: 0
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658.827/AAK Managing brand equity: capitalizing on the value of a brand name | 658.827/AAK Managing brand equity: capitalizing on the value of a brand name | 658.827 AAK Building strong brands | 658.827/AAK Brand leadership | 658.83 Marketing Research | 658.83/AAK Marketing research | 658.83/AAK Marketing research |
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