Advertising and promotion: an IMC approach by Terence A Shimp

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Material type: Text

TextPublication details: New Delhi Cengage Learing 2011Description: 650pISBN:

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Holdings
Item type	Home library	Call number	Status	Date due	Barcode	Item holds
Books	Unitedworld School of Business, Kolkata	659.1/SHI (Browse shelf(Opens below))	Available		K01090
Books	Unitedworld School of Business, Kolkata	659.1/SHI (Browse shelf(Opens below))	Available		K01114

Total holds: 0

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Previous	659.1/KUM Advertising, brands and consumer behaviour: the Indian context	659.1/KUM Advertising, brands and consumer behaviour: the Indian context	659.1/MOR Advertising and Imc: principles and practice	659.1/SHI Advertising and promotion: an IMC approach	659.1/SHI Advertising and promotion: an IMC approach	659.10954/CHA Indian advertising laughter & tears: 1950 to 2013	659.11 Enterpreneurial Development	Next

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