Strategic brand management: building, measuring and managing brand equity by Kevin Lane Keller, Vanitha Swaminathan, Ambi M. G. Parameswaran and Isaac C. Jacob
Material type: TextPublication details: Noida Pearson 2022Edition: 5th edDescription: xxx,642pISBN:- 9789353946135
- 23 658.8 KEL
Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Unitedworld School of Business, Kolkata | 658.8/KEL (Browse shelf(Opens below)) | Checked out to Kaveri Narang (1068) | Reference copy | 30/11/2022 | K02151 |
Total holds: 0
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