Managing brand equity: capitalizing on the value of a brand name by David A. Aaker
Material type:
TextPublication details: New York 1991 The Free PressDescription: xiii,299pISBN: - 0029001013
- 23 658.827 AAK
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds | |
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Books
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Unitedworld School of Business, Kolkata | 658.827/AAK (Browse shelf(Opens below)) | Available | K01237 | |||
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Books
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Unitedworld School of Business, Kolkata | 658.827/AAK (Browse shelf(Opens below)) | Available | K01238 | |||
Reference
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Unitedworld School of Business, Kolkata | 658.827/AAK (Browse shelf(Opens below)) | Not For Loan | K00504 |
Total holds: 0
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| 658.812/COO Customer care excellence: how to create an effective customer focus | 658.812/PEE Customer relationship management | 658.812/SHE Customer relationship management: emerging concepts, tools, and applications | 658.827/AAK Managing brand equity: capitalizing on the value of a brand name | 658.827/AAK Building strong brands | 658.827/AAK Building strong brands | 658.827/AAK Managing brand equity: capitalizing on the value of a brand name |
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