Marketing metaphoria: what deep metaphors reveal about the minds of consumers by Gerald Zaltman and Lindsay H. Zaltman

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Material type: Text

TextPublication details: Boston 2008 Harvard Business PressDescription: xxi,230pISBN:

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Holdings
Item type	Home library	Call number	Status	Date due	Barcode	Item holds
Books	Unitedworld School of Business, Kolkata	658.8/ZAL (Browse shelf(Opens below))	Not For Loan		K00522
Books	Unitedworld School of Business, Kolkata	658.8/ZAL (Browse shelf(Opens below))	Available		K00523

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